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For Club Champion we set out to demystify the world of custom golf fittings and show that personalized, AI-powered club fitting isn’t just for pros—it’s for anyone who wants to play better and enjoy the game more.
Shot with a dynamic blend of stylized close-ups, vfx, and grounded, relatable talent, the ad introduces viewers to the next evolution of club fitting—powered by cutting-edge AI technology and crafted for players of every skill level. Whether you're breaking 80 or breaking in your first driver, Club Champion's data-driven approach is designed to elevate your game.
Our creative goal was to strip away the intimidation factor and bring a fresh, friendly tone to a space that’s often perceived as exclusive or elite. The result is a spot that feels modern, inviting, and rooted in the everyday golfer's journey.
CLUB CHAMPION
Director | Dustin Devlin
Client: Club Champion
Agency: OWND
Director: Dustin Devlin
EP: Jill Wyman
COO: Michael Frease
ECD: Dylan Krenka
ECD: Louie Calvano
Producer: Serene Bynum
DP: Nathan Swingle
Post Producer: Colleen CrandallEdit: Tyler Clinton
Color: Rob Bessette / Color Refinery
VFX Producer: Mark Grassia















