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We teamed up with our Director Duo, Sacred Pact, to highlight Gillette’s new “Next Generation” campaign to target Gen-Z audiences in new youthful ways through a getting-ready live style video. And what better way to show off this new playful energy than two Raptors legends, Gradey Dick and Tracy McGrady?! Showcasing our motion graphics and VFX work in post production made this project was a slam dunk!

GILLETTELABS

Director | Sacred Pact
  • Client:  Gillette Labs

    Agency:  VaynerMedia

    Director:  Sacred Pact

    Toronto Production:  Airfoil Media

    DP:  Adam Madrzyk

    Edit:  Mark Grassia
    Post Producer:  Colleen Crandall

    Color:  Rob Bessette / Color Refinery

    VFX Supervisor: Jonah Kaplan

    Motion Graphics:  Ben Drake

BEHIND THE SCENES

EXPLORE MORE WORK

Nice

Original

Vagrants

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