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We teamed up with our Director Duo, Sacred Pact, to highlight Gillette’s new “Next Generation” campaign to target Gen-Z audiences in new youthful ways through a getting-ready live style video. And what better way to show off this new playful energy than two Raptors legends, Gradey Dick and Tracy McGrady?! Showcasing our motion graphics and VFX work in post production made this project was a slam dunk!
GILLETTELABS
Director | Sacred Pact
Client: Gillette Labs
Agency: VaynerMedia
Director: Sacred Pact
Toronto Production: Airfoil Media
DP: Adam Madrzyk
Edit: Mark Grassia
Post Producer: Colleen CrandallColor: Rob Bessette / Color Refinery
VFX Supervisor: Jonah Kaplan
Motion Graphics: Ben Drake
BEHIND THE SCENES
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